The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine s list of fastest growing private companies for three years straight.  It s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you ll be able to sell pretty much anything you want.