Description

The plain English guide that small business owners have been waiting for!

Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business s future, you will be on your way to making it a reality.       

Topics covered include:

    Creating a business model
    Identifying and beating the competition
    Calculating expenses
    Determining whether you need additional capital
    Avoiding common mistakes
    Writing your executive summary
    Developing a marketing strategy
    Evaluating your team
    Analyzing your progress
    And more!  

Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner s Guide will help you to achieve your goals!